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Marketing Specialist - Neal Land And Neighborhoods
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- Oversee the operation of lead generation tools such as (Active Campaign), managing program automation to ensure data quality.
- Work with the VP of Marketing and external agencies, overseeing the strategy, implementation, optimization, and analysis of paid and organic advertising campaigns and social media and email marketing efforts.
- Compile and share reports on sales, website traffic, realtor performance, marketing key performance indicators (KPIs), and competitive market analysis.
- Lead the development and implementation of realtor community engagement and recognition strategies, ensuring these initiatives are impactful and well-received.
- As needed, participate in and assist with organizing company events, including community openings, realtor engagements, and developer-related activities.
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