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Use audience, channel, and performance data to inform conception and creation of digital content calendars, channel strategies, and a suite of on-brand marketing content aligned to channel strategy and buyer stage, including web copy & landing pages, web articles, blogs, e-mails, advertising, case studies, social/sharables, tip sheets, infographics, multimedia scripts, as well as reports and other longer form lead gen magnets.
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Data science, machine learning, optimization models, PhD in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Using open source frameworks (for example, scikit learn, tensorflow, torch.
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The Digital Marketing Specialist at Delucchi Plus is an innovator who uses data to inform the digital strategy in all aspects of digital marketing from paid advertising to earned media.
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Experience with creating content strategies for and managing content on enterprise channels, like enterprise CMS (e.g. Sitecore, AEM), Marketing Automation (e.g. Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (e.g. Google, LinkedIn, Instagram, YouTube.
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Data science, machine learning, optimization models, Master’s degree in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Using open source frameworks (for example, scikit learn, tensorflow, torch)Primary Location.
ExpandApply NowActive JobUpdated 6 days ago - UpvoteDownvoteShare Job
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Experience creating and applying customer-centric, data-driven content strategy, channel strategy and demand funnel to create editorial calendars with different types of digital-first, consistent, engaging brand & marketing content and communications across channels to meet goals.
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As a Senior Digital Media Specialist, you will focus on media optimization and planning across paid media for a retail client as part of Merkle's. Must be passionate about media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, HTML, XML, and third-party ad tags.
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Pardot, Eloqua, Marketo), Paid Media and Organic Social platforms (. Experience with search-engine optimization (SEO) strategy and application to content development. This involves partnering with global, regional, and segment marketers, digital marketing & channel strategists, corporate communications leads, integrated marketing communications leads, and brand owners to create data-driven content strategies aligned to business goals.
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As a Senior Digital Media Specialist, you will focus on media optimization and planning across paid media for a retail client as part of Merkle's capability. You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying for Retail Media Networks, in the context of a multi-channel data-driven approach.
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You have a passion for achieving maximum results out of full-funnel and lead generation-focused digital advertising with strengths leaning towards Paid Meta Advertising. 2-3+ years experience designing campaigns and ad strategies while building, managing, and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys. (Preferred Platforms: Facebook/Instagram , Google Ads, Google Display, Reddit, YouTube, StackAdapt, and TikTok.
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Data science, machine learning, optimization models, PhD in Machine Learning, Computer Science, Information Technology, Operations Research, Statistics, Applied Mathematics, Econometrics, Successful completion of one or more assessments in Python, Spark, Scala, or R, Supervisory experience, Using open source frameworks (for example, scikit learn, tensorflow, torch.
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OVERVIEW:Reporting to the Chief Marketing Officer, the VP of Media has two critical mandates: first, they will be accountable for media optimization across all paid media touchpoints for all Dicks Sporting Goods brands (corporate, Golf Galaxy, Vertical Brands); secondly, the role will drive bottom line growth through the expansion of our Retail Media Network.
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C2 client, an integrated, full-service design, marketing and advertising firm that values connection and culture, seeks a Digital Marketing Strategist to develop, implement, track and optimize their marketing campaigns across all digital properties (paid and owned.
Full-timeExpandApply NowActive JobUpdated 10 days ago - UpvoteDownvoteShare Job
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Channel management and optimization: Manage and optimize programs across all digital marketing channels, including paid advertising, email marketing, distribution, search, personalization, in-person and virtual events, etc.
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This team will own the metrics that are responsible for billable events that feed into reports, billing, and finance artifacts, and deal with data governance responsibilities including Accuracy, Auditability, Standardization, Compliance, Performance & Cost optimization etc.
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