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Senior Digital Media Specialist (ERetail)
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- The agency's heritage in data, technology, and analytics forms the foundation for its unmatched skills in understanding consumer insights that drive people-based marketing strategies.
- With 9,600+ employees, Merkle is headquartered in Columbia, Maryland, with 50+ additional offices throughout the US, EMEA, and APAC. In 2016, the agency joined dentsu.
- As a Senior Digital Media Specialist, you will focus on media optimization and planning across paid media for a retail client as part of Merkle's capability.
- You will be a part of an innovative, fast-growing department focused on revolutionizing digital media planning and buying for Retail Media Networks, in the context of a multi-channel data-driven approach.
- Build trafficking sheets to share with the Ad Ops team who will generate pixels and tags through 3rd party ad server tools such as Campaign Manager and implement ad tags and creative in DSPs and with vendors
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