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Vice President of Media
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Full-time
- Reporting to the Chief Marketing Officer, the VP of Media has two critical mandates: first, they will be accountable for media optimization across all paid media touchpoints for all Dicks Sporting Goods brands (corporate, Golf Galaxy, Vertical Brands); secondly, the role will drive bottom line growth through the expansion of our Retail Media Network.
- The VP of Media will bring leading-edge knowledge of the technical platforms, analytics capabilities, and critical partnerships DSG must build to optimize the return on marketing investments across media channels and across the portfolio.
- Create strategies to profitably acquire new customers through digital advertising, affiliate marketing, display advertising, social media, external partnerships, and other direct marketing programs.
- Develop and implement appropriate and timely analytics and reporting for all media activity to ensure accurate measurement of ROI.
- Inform the brand team's integrated marketing campaigns with subject matter expertise on effective marketing in the digital ecosystem.
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