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Understanding of core marketing tactics required (ideally SEM, SEO, Content Marketing, Email Marketing, Digital Advertising, Direct Mail, Sales Enablement) Works closely with marketing colleagues to develop channel strategies for managed services across content, events, PR, social media, email, and sales enablement.
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Utilize various channels such as email marketing, social media, SEO/SEM, events, and content marketing to reach potentialcustomers. Proficient in using marketing automation tools such as Marketo,HubSpot, or Eloqua.
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Bachelor's degree in Marketing, Business or related field preferred. Work across multiple time zones in a hybrid or remote work environment. This rolewill focus ondeveloping and executing comprehensive demand generation campaigns that drive brand awareness, lead generation, and revenue growth.
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Develop and implement demand generation strategies to increase brand awareness, drive website traffic, and generateleads. We'reon the hunt for a Demand Generation Specialist to join our growing team. Work closely with salesand customer success teamsto ensure alignment on goals andstrategies.
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We aspire to be a place where all employees have the opportunity to belong, make an impact and deliver excellent software and services to our customers. Candidates may be required to go through a pre-employment criminal background check.
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Implement and monitor effective Search Engine Optimization (SEO) and Search Engine Marketing (SEM) strategies, to improve organic and paid traffic to the company’s website. Preferred experience with the existing tech stack including: Salesforce, Google Marketing Platform including Analytics, Tag Manager and Data Studio, Heat mapping, SEO tools, Jira, SEO/SEM platforms, Drupal.
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Works in tandem with Programming/Promotion team to craft local email marketing strategy centered on opt-in growth of engaged consumers and content discovery through personalization and targeting.
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We offer best-in-class digital & broadcast enterprise solutions including Audience Targeted Programmatic Display, Social Paid & Earned Marketing, Content Marketing Integration, Owned & Operated websites & Apps, Integrated Sponsorships, SEM, SEO, SMM, Email Marketing, Episodic & Premium Video (OTT / CTV / ATV, Pre-roll, In-Stream, Live Stream, Mobile, App, etc.
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Digital/internet marketing activities, including e-commerce, search engine optimization (SEO), social media marketing, web content curation/marketing, etc. Serves as the primary liaison between sales, marketing, and promotions departments to ensure consistency across departments regarding overall trade marketing strategies and objectives.
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As part of your responsibilities,you'llbe in charge ofimproving conversion rates and increasing engagement with our target market. Monitor and analyze campaign performance, making data-driven decisions tooptimizeROI.
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Cross-Channel Integration : Coordinate digital commerce initiatives with other marketing and sales channels, such as email marketing, search engine optimization (SEO), and paid advertising, to ensure a cohesive brand experience across all touchpoints.
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Long periodsof time sitting and/or standing in front of a computer using video technology. We are committed to workforce diversity and actively encourage all qualified persons to seek employment with us, including, but not limited to, racial and ethnic minorities, women, veterans and persons with disabilities.
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We aspire to have an inclusive workplace. Continuously test and improve campaign tactics to drive greaterresults. HealthEdge provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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Partner with CRO, SEO, Content/Creative, and Data Science to ensure the alignment of SEM efforts with overall SMC marketing objectives. Experience in B2B marketing. Strong understanding of SEM principles, techniques, and best practices, as well as digital marketing KPIs.
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Self-motivated with the ability to work independently in a fast-pacedenvironment. Strong analytical skills with the ability to interpret data and make data-drivendecisions. Stayup-to-dateon industry trends and competitor activities toidentifynew opportunities for growth.
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