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You have a keen eye for detail and exceptional ability to identify insights by analysis of quantitative and qualitative data from user research, consumer research, and competitor data.
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Strategic and Analytical: Experience with consumer research and data, including qualitative and quantitative testing. You will lead a team of product marketers in listening to the market, uncovering consumer insights, identifying opportunities that influence the product roadmap, and developing short and long-term audience relevant go-to-market strategies that drive revenue growth and ecosystem adoption.
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An understanding of market research methods such as consumer panel surveys, focus groups, in-depth interviews, ethnography, etc. Analyzing, synthesizing, and reporting research results to deliver actionable communication insights.
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Own smaller quantitative and qualitative research projects (as needed) This person must have 3+ years of professional or internship experience in market research, consumer/user research and research operations or analytics.
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The Market Research Manager position at Shapiro+Raj is an excellent opportunity for experienced market research professionals to apply their advanced quantitative and qualitative skills in our world of consumer insights and brand strategy.
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The Consumer Insights team conducts cutting-edge research designed to help answer Netflix’s most complex business challenges. We’re looking for a passionate Data Scientist to join our Consumer Insights Data Management & Analytics (DM&A) team.
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Foster collaboration by planning, hosting and moderating brainstorming sessions based on consumer insights What You’ll Bring Deep experience in design research, with broad exposure to a variety of qualitative research methodologies such as one-on-one interviews, surveys, moderating group conversations, diary studies, prototype testing, usability testing, and engaging users remotely while they shop.
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This Market Research Manager collaborates across the Data & Analytics Office to provide the Commercial (Brand & Sales) and New Product Teams guidance & insight based on a solid understanding of the consumer for assigned categories.
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Assist in integrating qualitative and quantitative insights to inform experience design decisions. Resonate is disrupting the Martech Landscape with cutting-edge solutions based on A.I.-driven consumer data and intelligence which delivers deep, dynamic insights, activation, and analysis in an easy-to-use SaaS platform.
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Synthesizing qualitative and quantitative research and consumer insights into high impact platform functionality. Drive cross-functional team to set qualitative objectives and quantitative goals.
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Maintain and manage competitive intelligence and comparisons through tracking global trends, real time insights (ratings & reviews and other technology platforms) and executing qualitative and quantitative research.
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Lead the distribution of the category value proposition through an omni-channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
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Messaging & Claims Development: Create and deploy differentiated, insights-based messaging and claims in partnership with Market Research, Design and Legal. Learning Plan Development: Develop research and testing plans and actively analyze business data from multiple sources to generate insights, build business cases, and make informed decisions that drive business results.
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Connect with a wide array of data across retail (Nielsen, MSA), digital (GA) and qualitative/quantitative consumer research to draw actionable consumer centric insights and convert them into actionable business strategies.
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Consumer Insights Coordinators play a key role on their teams by assisting with data analysis/reporting, programming and managing online research activities, managing the logistics of qualitative research, and troubleshooting issues with respondents.
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