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Senior Category Marketing Manager
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Full-time
- First Quality is a diversified family of companies manufacturing consumer products ranging from Absorbent Hygiene (adult incontinence, feminine care, and baby care), Tissue (bath and towel), and Industrial (print and packaging materials), serving institutional and retail markets throughout the world.
- We are seeking a Senior Category Marketing Manager for our First Quality Consumer Products working partially remotely.
- Primary responsibilities include:Lead the category strategies, in collaboration with category business unit, by developing the innovation strategy and product pipeline, conduct category/competitive analysis to validate size of market, validate consumer acceptance and validate the effectiveness from a technical, operational and finance strategy to ensure we are meeting corporate goals.
- Lead the distribution of the category value proposition through an omni-channel messaging strategy and targeted to key audiences, using market research, pricing, promotional, product marketing, traditional and digital advertising, and public relations.
- Maintain and manage competitive intelligence and comparisons through tracking global trends, real time insights (ratings & reviews and other technology platforms) and executing qualitative and quantitative research.
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