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Additionally, the programmatic planner will provide actionable campaign insights to both internal teams and key stakeholders as a part of an omni-channel marketing plan. This position is best suited for a candidate who thrives in a fast-paced, collaborative environment with a strong understanding of omni-channel marketing and a passion for continuous testing and optimization.
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Weekly, Monthly, Quarterly Campaign Reporting: Create cross-channel reporting- Website, Performance Marketing, Email-SMS, Social Media, Affiliates, Referrals, Other- using GA4, Looker, Website Dashboard- BigQuery.
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Along with our own print products such as The Star Tribune, Star Tribune Magazine, Twin Cities Values and many more, and digital assets such as Startribune.com, our smartphone apps, and newsletter campaigns, we build out complete digital marketing campaigns for our clients including paid search, social media marketing and off-channel audience based programmatic buys.
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The Marketing Manager at the Jay Hurt Hub for Innovation and Entrepreneurship at Davidson College will be responsible for designing, developing, and executing a comprehensive marketing strategy and associated multi-channel marketing campaign plans for all of the core offerings at the Hurt Hub. This person will report to the Director of the Hurt Hub and will play a key role on the leadership team.
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Campaign Management - Plan, execute, and optimise multi-channel marketing campaigns targeting B2B audiences, utilising tactics such as email marketing, social media and content marketing.
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5+ years of client facing media and integrated marketing campaign sales with strong understanding of client management, digital media, targeting and measurement and the retail media eco-system.
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As Senior Sales Manager, you will also be responsible for collaborating across functional teams who will assist in pre-sales and post sales IO execution of the campaign including account research, account strategy, media planning, audience strategy, billing, campaign development, creative, flighting and post campaign results.
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Own advertiser relationship on behalf of Retail Media Network driving omni-channel ad solutions. Merkle is a global performance marketing agency with a 32-year track record of helping the best brands in the world create personalized experiences at every stage of the customer life cycle.
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As a Senior Economist, you will be responsible for leading the design and development of the causal estimation models, measuring the incremental impact of multi-channel marketing portfolios, estimating the impact on sparse customer actions, and scaling measurement solutions for WW marketplaces.
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This role requires excellent communication and “sales” capabilities, with frequent exposure to large and senior audiences around the company and externally in industry forums (conferences, speaking engagements)Deep understanding of the FinTech/InsurTech space with working knowledge of web analytics platforms such as Google Analytics and Adobe AnalyticsExperience analyzing trends in MarTech product design, mobile design, responsive design, omni-channel campaigns.
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Deep knowledge and passion for MarTech industry and key players including Adobe with emphasis on: content management systems (CMS), campaign management platforms, personalization/experimentation capabilities, and digital asset management solutions.
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The RoleThis VP, Chief Product Owner, reporting to the Head of MarTech Strategy will focus on building and implementing a modern MarTech platform focusing on providing the entire Prudential enterprise with advanced Marketing capabilities to facilitate leading marketing digital strategies.
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Key success factors for the role include partnering with all Prudential businesses to assist in forming, setting, and executing a digital marketing strategy and building the platform to support those strategies.
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Plan and implement multi-channel digital marketing strategies, including but not limited to search engine marketing (SEM), search engine optimization (SEO), social media marketing, email marketing, display advertising, and content marketing.
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The Channel Marketing Manager will collaborate with several different teams across the business on various marketing campaigns to accelerate the growth of our multiple partner channels throughout North America, including Heartland Dealer, Agent Bank and Payroll, and Global Payments Wholesale.
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