Purple Inc

The Wholesale Marketing Manager will collaborate closely with the Purple Wholesale Sales team and key regional Wholesale mattress retailers to motivate them to promote the Purple brand and products and drive Wholesale sales growth This role will advocate for the development of creative assets for partners to use, coordinate with the Purple media team to run co-op advertising efforts, and identify partner media intelligence and consumer insights needs.. You will work with the Trade Marketing Manager, Account Managers, and regional Director of Sales to distribute those assets and track results.. - Partner with regional Director of Sales and Account Managers to create key marketing initiatives by account to drive measurable increases in the promotion of Purple by the partner and to drive sales growth.. Go-to partner for regional Director of Sales and Account Managers.. Work closely with Trade Marketing Manager to research and report on retail marketing landscape on a defined schedule.

wholesale marketing manager

Purple is a digitally-native vertical brand with a mission to help people feel and live better through innovative comfort solutions. To us, comfort means more than great products, it means empowering every employee to feel comfortable being themselves. We believe your career at Purple will be a one-of-a-kind "Career in Comfort" because our workforce is one-of-a-kind. We are committed to a culture of collaboration where every voice is heard and understood. As an innovation company at our core, we believe a diversity workforce brings better insights, solutions and products and serves as the backbone to bettering our company. Join with us as we add to our team of exceptional individuals who will help us take over the world - one mattress at a time. Compensation The compensation target range for this role is:
$95,000 - $100,000 Job Summary
Purple is seeking an experienced retail marketing professional to join the Marketing team. The Wholesale Marketing Manager will collaborate closely with the Purple Wholesale Sales team and key regional Wholesale mattress retailers to motivate them to promote the Purple brand and products and drive Wholesale sales growth This role will advocate for the development of creative assets for partners to use, coordinate with the Purple media team to run co-op advertising efforts, and identify partner media intelligence and consumer insights needs. You will work with the Trade Marketing Manager, Account Managers, and regional Director of Sales to distribute those assets and track results. Key responsibilities include: - Partner with regional Director of Sales and Account Managers to create key marketing initiatives by account to drive measurable increases in the promotion of Purple by the partner and to drive sales growth. - Ensure that retail marketing initiatives are aligned and prioritized with business objectives and marketing strategy. - Deliver marketing initiatives by account by working across the Marketing function to drive fast and excellent execution, employing excellent project management skills and personal persuasion. - Partner with Wholesalers effectively to motivate Wholesalers to promote Purple while also guiding them to represent Purple's brand and products consistently across ads, websites, in-store signage, display, training materials, and activations. - Work closely with visual merchandising internal colleagues to maximize Purple's in-store presence. Job Description Essential Duties & Responsibilities: Go-to partner for regional Director of Sales and Account Managers.
Key liaison with Wholesalers' marketing teams.
Understand key business needs of Wholesale partners and develop marketing strategies to serve them.
Deliver creative assets that serve partner needs.
Collaborate on developing turn-key marketing toolkits.
Drive in-store communication messaging hierarchy to provide clarity to consumers with the right message in the right place.
Understand consumer buying behavior, what drives them from discovery to conversion and help create the path to purchase journey in store.
Work closely with Trade Marketing Manager to research and report on retail marketing landscape on a defined schedule.
Work with visual merchandising team to achieve a strong presence in wholesale partner stores - differentiates our brand and products within a highly competitive environment. You'll Thrive in This Role if... You can utilize data, business and brand opportunities and instincts to craft partner marketing tactics that will connect with consumers.
You have experience working with key retail partner accounts and sales teams on retail marketing strategy and execution.
You have experience across big box, specialty, and vertical retail channels. Experience within mattress category preferred.
You like people and use personal influence easily. You're an accomplished collaborator who can communicate effectively and appropriately at all levels to influence and impact desired outcomes.
You act with urgency to address, respond to, and resolve issues and you have relentless follow-up to ensure timely completion of projects.
You love a challenge and have strong organizational and time management skills needed to manage multiple projects and partners simultaneously.
You demonstrate strong personal initiative and accountability while embracing a collaborative operating approach.
You're a strong problem-solver with flexibility in an ever changing, fast-paced environment.
You thrive in entrepreneurial environments in which processes are not yet well-defined. You enjoy establishing order to achieve your goals.
Strong attention to detail with a hunger for flawless execution. Required Skills, Education, Experience: ~5+ years of experience in marketing-related roles with consumer-based lifestyle brand
~3+ years of experience with retail marketing, with focus on trade strategy and execution
Flexible, growth mind-set
Service attitude
Proficient computer skills (Microsoft Office) Physical Requirements: Travel is required for this role. You may travel quarterly to up to five partners located across the Western states, and you will want to visit partners' stores from time to time. You may also be asked to come to Purple's Utah office quarterly. Physical activities may occasionally include: Remaining in stationary position, often standing, or sitting for prolonged periods of time.
Adjusting or moving objects up to 15 pounds in all directions. Physical activities may constantly include: Communicating with others to exchange information.
Repetitive motions that may include the wrists, hands and/or fingers.
Assessing the accuracy, neatness and thoroughness of work assigned. Environmental Conditions may occasionally include: When visiting the Utah office, a noisy, open office environment. BENEFITS AND PERKS
Medical, Dental, Vision
401(k) Match
Flexible PTO
Earn a Mattress
Purple Swag
Amazing Purple Products WHY WORK AT PURPLE?
Make your mark: We value innovative thinking. At Purple, you will be empowered to bring your ideas to life as we work together to improve people's lives through comfort.
Gain unique experience: Be a part of one of the fastest growing companies in Utah! The contributions you make will matter at Purple as the company continues to grow with you.
Awesome culture: Join the tight-knit team at Purple and you can enjoy working alongside industry experts, making close friends, and annual employee appreciation events. Purple provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment.
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