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VP Marketing
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- THE ROLE: VP MARKETING Reporting to the CRO, the VP Marketing will serve as a key member of the Brand Impact Group Leadership Team (BIG LT) by building effective multi-year marketing plans that deliver on brand aspirations and business objectives.
- They are a marketing strategist, brand steward and creative visionary and lead a growing ten-person team of channel experts, CX professionals and marketing generalists.
- Lead the Marketing Team (Integrated Marketing Strategy, Social, PR, Influencer, Growth Marketing, Consumer Experience, Partnerships, etc ), developing talent, creating and optimizing processes and building the organizational infrastructure to support a $1B brand
- Partner with the VP Creative to create cohesive, break-through campaigns that translate effectively across channels, meeting ROAS targets and other KPIs
- THE CANDIDATE The ideal candidate is a passionate marketing strategist with 15+ years of expanding scope and responsibility with a proven track record of leading high performing teams and has demonstrated wins across all key marketing communication mediums – Media, Social, Influencer, PR, and more.
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