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VP, Group Director, Data Strategy, Blu
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$195,000 - $250,000 a year
Full-time
- The foundation of this platform is an Identity Framework built upon our relationship with TransUnion, whose PII data acts as our identity spine.
- Proprietary insights tools enhance profiles with psychographic attributes and custom models identify and assign propensity against audiences based on KPIs. We have a central, connected, user-friendly platform for insight to audience development and activation.
- Defines overall data strategy for each account
- Develops media marketing strategy aligned with business objectives backed into media KPIs
- Partners with Data Scientist to identify new audience optimizations based on campaign performance data.
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