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VP, CRM And Loyalty
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- this position is Hybrid working 3 days a week in the Denton Texas Support Center)
- This role also provides strategic direction for tools, process, and technology to support the implementation and execution of the customer marketing strategy.
- Leverages customer insights and machine learning models to drive customer behavior.
- 25% Provides strategic leadership and oversight for the CRM team to deliver multi-channel marketing programs to maximize customer value and brand engagement.
- High familiarity with Salesforce CDP
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