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Vice President, Product Marketing
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- The company is the leader in strategies such as dividend growth, interest rate hedged bond and geared (leveraged and inverse) ETF investing.
- ProShares continues to innovate with products that provide strategic and tactical opportunities for investors to manage risk and enhance returns.
- Responsible for assigned products and/or suite marketing strategies in partnership with business leadership, product management, and sales teams with the overarching goal of driving net flows.
- Reaches new audiences through multi-channel integrated campaigns anchored to compelling content and supported by owned and paid digital tactics including social, eBlast, email, PR, TV, webcast, digital and search advertising, and sponsored/native content placements.
- Identifies, tracks, and reports regularly on key performance indicators for specific promotional tactics and overall campaign success.
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