Digitas

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.. Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps. 10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company

vice president

Job Description Job Description Company Description Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description Vice President Director, Data & Analysis
The Data & Analysis team uses data-driven insights to fuel strategic growth for clients. We believe that data should never exist in a vacuum; instead, it should be put to work to bring the best ideas and stories to our clients.
To help with this, we’re looking for an outstanding VP/Director—someone who can align data-driven strategy with client goals, direct ongoing client relationships, and lead a team of analysts and experienced team members. Sound like you? Read on.
Job Responsibilities:
As VP/Director, you’ll guide internal teams in driving business growth while consistently exceeding client expectations and strengthening the overall Digitas relationship. Your clients’ needs will vary, and may include integrated marketing, media, CRM, segmentation, and/or primary research.
Day-to-day, your role includes:
Identifying strategic data-driven services that will allow clients to grow their business
Assisting clients in defining analytics needs and developing solutions to solve those challenges
Creating frameworks and methodologies for approaching major strategic issues, leveraging existing Digitas intellectual capital and developing innovative concepts
Building and executing a client specific data strategy including performing gap assessments, creating optimal state data plans, and building execution roadmaps
Evaluating new online and offline data opportunities in the form of new sources, new technology, client priorities, partnership, etc.
Fostering creative thinking around how we use data, and we could use data to solve unique business challenges in support of all Marketing activities (Media, Creative, CRM, and eCommerce).
Determining new opportunities among existing clients, and participating in new business initiatives
Providing support, coaching, and training to assist in the career development of direct reports and the broader team
Qualifications We’re looking for strong, impactful work experience, which typically includes:
10-12 years of experience in analytics or strategy with an advertising agency, management consulting company, or ad tech company
Experience managing a team
Strong analytical, critical thinking, and problem solving skills
Experience with modern statistical learning methods (regression techniques, classification models, supervised and unsupervised learning, etc.)
Knowledge of digital data technologies (DMPs, Google Analytics, digital pixel tracking, site tagging, etc.)
General knowledge of or direct experience with the media industry or CRM platforms are a plus
A four-year college degree; advanced degree is a plus
Proven leadership ability with strong client relationship skills
In-depth knowledge of and passion for online advertising and emerging trends in the digital landscape
The ability to thrive in a fast-paced and deadline-driven environment
Open to travel as needed Got what it takes? We’d love to hear from you. Additional Information Digitas is an equal opportunity employer. #J-18808-Ljbffr

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