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Vice President, Analytics
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- The VP Director, Analytics - Strategy, Insights Integration, will help champion this agency initiative to streamline cross-channel analytics and insights offerings.
- The ideal candidate will be able to go toe to toe with the client’s analytics team, as well as senior leadership potentially including the CMO. This candidate will need to have a thorough understanding of digital and linear/traditional metrics; both from a brand and direct response perspective as well as a track record of successfully building analytic approaches across a broad mix of clients.
- 5%- Work closely across the media planning and brand strategy teams to develop KPIs and reporting methodologies / approaches that match back to campaign and brand goals and to communicate that based on client needs.
- Thought leadership on all aspects of digital advertising, digital media strategy and standard media measurement
- Expert knowledge of Google Campaign Manager, Innovid, Adobe Analytics, Google Analytics, etc
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