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Sr. Retail Marketing Specialist
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Full-time
- The Senior Retail Marketing Communication Specialist's goal is to support a retail program that includes utilizing consumer insights in brand positioning, brand marketing , and packaging copy and design.
- You will be working closely with the Senior Program Manager - Retail Program, National Sales Manager - Retail Program, Tremco CPG and Consumer Group team members, and retail partners on marketing collateral, digital content, product packaging, POP materials, planograms, social media, local marketing, and leveraging the retailers' own marketing package offerings.
- To meet the program's marketing goals, you will be creating a range of marketing materials from concept through copywriting and graphic design, such as POP materials, videos, advertisements, infographics, email campaigns, training presentations, digital content, social media content, product data sheets, and any other sales and marketing materials required.
- Working collaboratively with Senior Program Manager - Retail Program, National Sales Manager - Retail Program, marketing, sales, product management, and technical experts to develop content
- Designing layouts using graphic design software and managing brand standards across a variety of collateral as well as packaging design
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