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Sr. Product Line Manager - HOKA Apparel
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- Is a facilitator between regional merchandising and marketing teams, and cross-functional stakeholders to deliver globally relevant product, reflective of our consumers’ needs and desires.
- The Sr. PLM will leverage in-depth knowledge of competitive positioning, marketplace trends, consumer segmentation, and real-time sales information and insights to inform product strategy and line assortment plans.
- The Sr. PLM will manage the apparel and accessories product lines throughout the full product life cycle, including stages of pre-planning, business briefing, confirmation, presentation, pricing, and profitability; final implementation, and global product line/business
- Act as the key contact between sales, marketing, merchandising, product design, and product development.
- Product lifecycle management: build, drive and strategize global merchandise line plan for our DTC partners; research and initiate new product opportunities and interpret market trends and how they relate to the HOKA
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