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Sr. Marketing Manager
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Full-time
- Candidates will lead a team of Marketing Automation Specialists and own the global email marketing platform using Marketo to ensure email campaigns are successfully implemented from the planning stage to execution for client’s brands.
- Candidates will also lead the implementation of marketing automation, customer lifecycle campaigns, channel strategy and Account Based Marketing (ABM) in partnership with campaign managers and the client’s sales team.
- Oversee the global email channel for client’s brands using Marketo (Triggered and automated emails, segmentation strategy, ABM, and CRM compliance).
- Acts as the email and marketing automation platform owner for client’s brands using Marketo.
- Partners with the Salesforce team to ensure Marketo and Salesforce sync is accurate.
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