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Sr. Manager, Marketing Activation Sciences
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- The individual has expertise in data privacy issues, Martech concepts and demand generation tactics.
- Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.
- You will lead a team and be tasked with their growth and development through instruction, education, coaching and mentorship, amplifying the value and impact that analytics can make across GM. This leader has balance – they strike the right chord of technical leadership and coaching, humbly elevating and advocating for their team – with an equilibrium of storytelling, showing influence and strategic focus for peers and leaders of supporting functions, enabling them to drive revenue growth.
- Deep knowledge around the proper application of statistical/econometric modeling (hierarchical Bayes, fixed/random effects, survival analysis, latent class modeling, non—random treatment effects, endogeneity correction), univariate and multiple time series analysis (ARIMA, VAR, State-Space), supervised and unsupervised machine learning models.
- Skilled in multiple programming languages and statistical analyses/ machine learning tools (Python, R, SAS, SQL, Pyspark) and extensive experience in Big Data platforms (AWS, S3, Azure/Databricks).
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