Walk - on's Sports Bistreaux

The concept started as a school project where these two walk-ons got a C on the project.. The walk on mentality and the dream to open a sports bar that served great Louisiana cuisine near LSU kept the founders busy at work, looking for a location and financing to bring the dream alive.. Walk-Ons was voted ESPNs #1 Sports Bar in North America in 2012, NFL quarterback Drew Brees invested in the company in 2015 and today Walk-Ons owns and franchises 80+ locations.. Walk-Ons management team is focused on being the best franchisor in the industry and has hired great talent ahead of the need to achieve this mission.. Following the launch of the Walk-Ons Digital Platform the Digital Marketing & Consumer Engagement Sr. Manager will be responsible for developing CRM + loyalty program strategies to drive customer engagement, retention, and lifetime value, inclusive of segmentation and lifecycle marketing.

digital marketing

COMPANY OVERVIEWWalk-Ons Sports Bistreaux was founded in 2003 by two former walk on basketball players for the LSU basketball team. The concept started as a school project where these two walk-ons got a C on the project. The walk on mentality and the dream to open a sports bar that served great Louisiana cuisine near LSU kept the founders busy at work, looking for a location and financing to bring the dream alive. Walk-Ons was voted ESPNs #1 Sports Bar in North America in 2012, NFL quarterback Drew Brees invested in the company in 2015 and today Walk-Ons owns and franchises 80+ locations. Our Purpose is to bring people together and Vision is to be More Than a Restaurant that inspires a lifestyle that embraces the underdog mindset in all of us. Walk-Ons management team is focused on being the best franchisor in the industry and has hired great talent ahead of the need to achieve this mission. SUMMARY DESCRIPTIONThe Sr. Manager, Digital Marketing & Consumer Engagement will be at the forefront of developing and executing strategies to drive omnichannel revenue growth. You will be responsible for developing, implementing, and managing the overall digital marketing strategy to drive online presence, brand awareness and customer engagement. Following the launch of the Walk-Ons Digital Platform the Digital Marketing & Consumer Engagement Sr. Manager will be responsible for developing CRM + loyalty program strategies to drive customer engagement, retention, and lifetime value, inclusive of segmentation and lifecycle marketing. Additionally, the Digital Marketing & Consumer Engagement Sr. Manager will be responsible for identifying and driving growth across our third-party delivery, direct delivery, and catering channels. This role will lead the strategy and define the tactics and plan to drive significant growth across key channels through cross functional partnership. RESPONSIBILITIESResponsible for developing, managing CRM strategies and programs that align with the overall marketing calendar, orchestrating the right messages at the right time to the right audience and driving engagement and sales from owned channels.Collaborate with the Brand Marketing team to devise and implement marketing strategies, activations and campaigns that will promote and grow owned (Loyalty, First Party Web Ordering) and third party (3PD Marketplace) channels that align with marketing calendar and business goals. Develop targeted, data-driven customer journeys across email, SMS, push notifications, and loyalty platforms and develop new approaches to drive customer behavior and growth. Manage the day-to-day business relationship with the Media Agency (inc. paid search, paid social, YouTube) along with working with the team to set, measure and achieve our media and business KPIs of driving traffic and sales. Driving lower funnel transactions through performance digital marketing, SEO, geo-targeting, and other channels with the goal of building a holistic omnichannel orchestration approach to connect with new and current WOE guests. Create loyalty strategy roadmap to drive engagement, resulting in profitable, incremental guest behavior including increased frequency, acquisition of new members and overall impact of the loyalty program. Direct the build of capabilities in personalization, new program features and functionality, UX/UI excellence, and data driven measurement, including extensive A/B testing. Own the strategic partnership and relationship with 3rd Party Aggregator partners to unlock profitable business growth. Partner with regional delivery aggregators to develop marketing strategies, identify market-specific opportunities and execute targeted plans to drive digital sales. Own and strategize progression of third-party relationships and onboarding of NRO (inc. owned delivery) onto each third-party platform for a seamless, unified ordering experience. Manage accuracy of current and new restaurant listings and locator pages with SEO partner, Rio SEO Manage the day-to-day gift card platform relationship with vendor. Analyze data (sales, guest, campaign) and partner closely with Analytics team to develop digital KPIs and ongoing reporting cadences, as well as custom reporting for testing initiatives. Perform internal and external stakeholder communication to inform and engage audiences on digital and guest experience initiatives. Other duties and projects as assigned. EDUCATION AND EXPERIENCE REQUIREMENTSBachelor's degree in marketing or related field. 5+ years of management experience in digital or marketing with strong experience partnering with technology ideally working with franchise owners in the restaurant or related industry. Hands-on CRM/lifecycle/loyalty marketing experience REQUIRED KNOWLEDGE AND SKILLSS trong verbal and written communication skills. Ability to make effective presentations to solicit cooperation and support. Ability to plan and manage marketing budgets effectively. Computer skills including Power Point, Excel, and Word. Strong strategic and critical thinking skills. Ability to understand data to formulate recommendations to achieve goals. Experience with building partnerships with internal and external partners. Experience with building strategic media plans to reach collective KPIs. Proven experience managing a customer facing loyalty program with complex customer data, and how to leverage that data for targeting and segmentation. Prior experience with MarTech CRM (Google Analytics 360, AppsFlyer, Customer. IO) and campaign management tools with a strong understanding of marketing, data structure, and segmentation. Paytronix, Lunchbox, Punchh and/or Olo platform experience is a plus. A successful track record leading off-premises campaigns or initiatives ideally in high growth environments is a plus. Walk-On's Enterprises provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. by Jobble
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