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Sr Demand Generation Manager
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- Strategy, planning and execution for integrated national campaigns and demand generation programs to reach identified personas and drive pipeline.
- Build campaigns through owning some channels and collaborating with channel owners across externally focused lead generation efforts in: SEO, SEM, remarketing, content syndication, events and various paid advertising efforts.
- Incorporate buyer's journey and content strategy into lead nurture campaigns.
- Collaborate across sales and marketing on ABM strategies to drive business with a specific set of accounts.
- Have influence and day-to-day management of the demand generation budget as a subset of the overall marketing programs budget.
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