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Sr. B2B Demand Generation Manager
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- As a Sr. B2B Demand Generation Manager, you will be part of the IH Digital Marketing team responsible for working with our Enterprise customers to create exceptional integrated campaigns that drive engagement & conversion.
- This will include developing and implementing omnichannel digital marketing strategy and plan –that incorporates social media, content syndication, publisher programs, programmatic media, email nurture, virtual events, webinars, ABM, and more.
- Participate in projects from concept to delivery including requirements gathering, campaign strategy and budget development, project kick-off, weekly internal and external communications, customer advisory, and working with a cross-functional internal team to deliver the program.
- 3+ years of growth marketing and demand gen experience ideally at a digital marketing agency or a SaaS company executing B2B programs
- Experience using analytics tools such as Google Analytics, Adobe Analytics, Tableau, etc.
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