Salesforce

We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way.. As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing.. Along with owning relationships with key content syndication vendors and programmatic partners, you will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, adtech, operations, and media intelligence.. Manage budgets, target attainment, media strategy, campaign optimization, testing, performance KPIs, and overall content syndication roadmap. Proficiency using data visualization tools such as Tableau and Datorama

sr analyst

To get the best candidate experience, please consider applying for a maximum of 3 roles within 12 months to ensure you are not duplicating efforts. Job Category Marketing & Communications Job Details About Salesforce We’re Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too — driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good – you’ve come to the right place. As a Multichannel Strategist, you will lead digital demand generation and remarketing for a suite of Salesforce products by leading and supporting world-class paid channel programs, such as content syndication, display advertising, and review site marketing. Along with owning relationships with key content syndication vendors and programmatic partners, you will work cross-functionally with cloud strategists, field marketing, product marketing, integrated campaigns, adtech, operations, and media intelligence. As a key member of the Media Lab, you will: <ul><li>Serve as in-house expert on everything content syndication – from relationship management and strategy to execution and reporting</li><li>Partner closely with managed services team to ensure flawless execution of content syndication campaigns</li><li>Manage budgets, target attainment, media strategy, campaign optimization, testing, performance KPIs, and overall content syndication roadmap</li><li>Maximize every media dollar by monitoring, analyzing, and optimizing campaign performance</li><li>Collaborate with cloud strategy counterparts to improve channel education and 1st/3rd party audience data usage to improve performance</li><li>Provide regular campaign reports, updates, and optimization recommendations to the team's external collaborators</li><li>Stay up-to-date on standard processes, industry trends, and strategies in the content syndication landscape</li><li>Provide support to the display/programmatic channel owner </li></ul>Requirements <ul><li>Minimum 5 years driving business impact through digital demand campaigns, preferably within the B2B or SaaS industries</li><li>Experience with content syndication programs, vendor management, and familiarity with programmatic channels, such as DV360, GDN, or MSAN</li><li>Proficiency with cross-channel demand management platforms, such as Integrate</li><li>Thrive in a fast-moving environment – e.g. agency or start-up experience – working autonomously, and owning programs from inception to completion</li><li>Exceptional communication skills and a collaborative/team mentality</li><li>Strong analytical thinker, driven problem solver, and a curiosity to understand the why as well as the what</li><li>Proficiency in Excel and/or Google Sheets</li><li>Proficiency using data visualization tools such as Tableau and Datorama </li></ul>Accommodations If you require assistance due to a disability applying for open positions please submit a request via this Accommodations Request Form. Posting Statement At Salesforce we believe that the business of business is to improve the state of our world. Each of us has a responsibility to drive Equality in our communities and workplaces. We are committed to creating a workforce that reflects society through inclusive programs and initiatives such as equal pay, employee resource groups, inclusive benefits, and more. Learn more about Equality at www.equality.com and explore our company benefits at www.salesforcebenefits.com. Salesforce is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Salesforce does not accept unsolicited headhunter and agency resumes. Salesforce will not pay any third-party agency or company that does not have a signed agreement with Salesforce. ﻿Salesforce welcomes all. For Colorado-based roles, the base salary hiring range for this position is $91,000 to $125,200. For Washington-based roles, the base salary hiring range for this position is $100,100 to $137,600. Compensation offered will be determined by factors such as location, level, job-related knowledge, skills, and experience. Certain roles may be eligible for incentive compensation, equity, benefits. More details about our company benefits can be found at the following link: https://www.salesforcebenefits.com.

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