Aprés Nail

Our nails are seen everywhere from the MET Gala to the Oscars to your local nail salon.. The Social Media Manager is an individual contributor that is responsible for developing and implementing social media strategies to increase brand awareness, engagement, and drive traffic to our platforms.. The Social Media Manager will collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels.. Create and curate compelling content for multiple social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.. Experience with social media advertising platforms such as Facebook Ads Manager or LinkedIn Ads is preferred.

individual contributor

Description Aprés Nail has innovated the nail market as the creator of Gel-X®. Our mission is to not just improve nail industry standards but improve the lives of nail artists by providing innovative products that help both them and their services thrive. Our nails are seen everywhere from the MET Gala to the Oscars to your local nail salon. The Gel-X® Revolution is real and we're looking for our next great team! Role Overview The Social Media Manager is an individual contributor that is responsible for developing and implementing social media strategies to increase brand awareness, engagement, and drive traffic to our platforms. This role requires a deep understanding of various social media platforms, trends, and analytics to optimize content performance. The Social Media Manager will collaborate with cross-functional teams to ensure cohesive messaging and branding across all channels. Responsibilities Social Media Campaigns, Content Creation & Activities: <ul><li>Develop and execute social media strategies to enhance brand visibility, engagement, and lead generation.</li><li>Create and curate compelling content for multiple social media platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube.</li><li>Manage the social media content calendar, scheduling posts and ensuring timely delivery of content.</li><li>Monitor and manage online reviews and reputation management across social platforms.</li><li>Work cross-functionally with design, content, and other teams to ensure consistency in branding and messaging.</li><li>Research and identify influencers and partnerships for collaboration to expand brand reach and credibility.</li><li>Stay updated on industry trends and best practices in social media marketing and incorporate them into strategies.</li><li>Monitor competitors' social media presence and activities to identify opportunities and areas for differentiation. </li></ul>Traffic & Trend Analysis <ul><li>Monitor social media channels for trends, news, and conversations relevant to the brand, and leverage opportunities for engagement.</li><li>Analyze & prepare regular reports on social media metrics and insights to identify trends and optimize content performance. </li></ul>Miscellaneous Duties <ul><li>This description of duties is only a summary of the typical functions of the job, and is not designed to cover or contain a comprehensive list of tasks, duties and responsibilities that are required of the employee. Duties, responsibilities, tasks activities and projects may change, or new ones may be assigned at any time with or without notice. </li></ul>Requirements Qualifications: <ul><li>Bachelor's degree in Marketing, Communications, or related field.</li><li>Proven experience in social media management, with a portfolio of successful campaigns.</li><li>Strong understanding of social media platforms, algorithms, and best practices.</li><li>Excellent written and verbal communication skills.</li><li>Proficiency in social media management tools such as Hootsuite, Buffer, or Sprout Social.</li><li>Analytical mindset with the ability to interpret data and derive actionable insights.</li><li>Creative thinking and problem-solving skills.</li><li>Ability to work independently as well as collaboratively in a fast-paced environment.</li><li>Detail-oriented with strong organizational and time management skills.</li><li>Familiarity with basic graphic design principles and tools is a plus.</li><li>Experience with social media advertising platforms such as Facebook Ads Manager or LinkedIn Ads is preferred.</li><li>Knowledge of SEO and content marketing principles is advantageous.</li><li>Salary range: $90,000 to $95,000</li><li>Equal Opportunity Employer Statement: ** </li></ul>Aprés Nail is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

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