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Director Shopper Marketing Large Store+ Emerging Channels
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- Reporting to the Sr. Director Shopper Marketing Large Store + Emerging Channels, the Shopper Marketing Director will work closely with the LS + EC Sales Leadership team, cross-functional marketing teams, eCom sales, digital marketing, and the category management/shopper insights team to help the Shopper Marketing Managers develop and execute insight-driven, channel/retailer specific marketing solutions rooted in shopper behavior.
- The Director Shopper Marketing Large Store + Emerging Channels role will have responsibility for accomplishing/reporting channel-wide goals to the marketing leadership team.
- This individual will provide leadership and guidance to the LS + EC Shopper Marketing Managers in all aspects of traditional shopper marketing functions, retail media, planning, analysis, and execution to meet company goals.
- o Provide strong thought leadership that enhances current shopper marketing processes specifically as it relates to the dedicated Large Store + Emerging channel shopper marketing managers.
- o Identify and leverage customer-specific, and channel marketing opportunities through prioritizing and capitalizing on channel, customer, and shopper insights and linking to brand strategy.
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