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Senior Product Marketing Specialist - Wealth Management
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- Cetera Financial Group (CFG) is currently seeking a Senior Product Marketing Specialist - Wealth Management who will be responsible for developing and executing marketing strategies to both our captive financial advisor audience to drive revenue growth and adoption of Cetera’s solutions and direct-to-consumer marketing through affiliate firms and financial professionals to acquire new wealth management clients and gather more assets from existing clients.
- Develop and execute B2B and B2B2C marketing plans, including managing relationships with third parties for copywriting, design, and strategy execution.
- Represent the viewpoint of the financial advisor and end client in the content creation and strategic planning process with internal partners.
- Direct experience in wealth management / RIA marketing preferably with both direct-to-consumer and B2B2C marketing programs.
- Familiarity with content management systems, analytics tracking, client relationship management tools, and social media and email marketing platforms.
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