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Senior Product Marketing Specialist - Health (Remote - USA)
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- The Product Marketing Specialist will contribute to the development and execution of marketing strategies, programs, and projects for institutional products offered by Ovid. Working with the Associate Director and the wider Product Marketing team, they will help define and implement strategic marketing plans to increase revenue.
- In this remote-friendly role, you will report to the Associate Director of Product Marketing within the Health division of Wolters Kluwer.
- Collaborate with Product Management, Sales, and other stakeholders to ensure that GTM plans, business cases and sales targets are supported by the appropriate marketing plans, developed by Product Marketing, and implemented through Central Marketing.
- Track and report on marketing KPIs - leads generated, lead to sales conversion, market penetration based on data and analytics provided by Central Marketing
- Generate B2B leads via appropriate and compelling direct marketing (lead generation and nurture), ABM, sales collateral, web presence and smart use of web marketing, developed and executed by Central Marketing resources
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