Upvote
Downvote
Senior Performance Marketing Analyst
Share Job
- Suggest Revision
Full-time
- The expected outcomes of this evolution are 1) growth – marketing as an investment with predictable contribution to enterprise value, 2) efficiency/effectiveness through a data driven DNA, 3) capability maturity leading to sophisticated technical and strategic capabilities and 4) talent alignment to enable a modern, agile marketing organization that nurtures, develops, and attracts top talent.
- With prior experience working within Adobe Analytics, global CRM software and multi-channel marketing media, the Sr. Digital Data Analyst is responsible for closely partnering with Product Owners and Test and Activation Lead to size potential test value on new and existing experiments, recommend hypothesis parameters, enable test measurement, and evaluate results to drive optimization.
- Unify customer data into real-time customer profiles using Adobe Customer Data Platform (CDP) for activation across all of our channels.
- Set up initial data sources, manage connections; such as Adobe Analytics, Salesforce, Hubspot , PowerBI and Leads data
- Ensure proper tracking from data sources (e.g., SEO, paid media, marketing automation link tracking for Adobe Analytics, Lead sources)
Active Job
Updated 5 days agoSimilar Job
Relevance
Active