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Senior Paid Media Manager
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Full-time
- Rowan's Senior Paid Media Manager reporting to the Chief Marketing Officer will be responsible for planning, implementing, and optimizing our paid media campaigns across various digital platforms.
- The Senior Paid Media Manager will work closely with the marketing team to develop strategies that drive awareness, engagement, and conversions.
- Manage day-to-day campaign activities including budget management, bid optimization, ad copy testing, and performance monitoring.
- Conduct keyword research, audience targeting, and competitor analysis to identify opportunities for campaign optimization.
- Work with the creative team to create compelling ad creatives and landing pages that resonate with our target audience.
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