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Senior Media Strategist
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- Demonstrate ambition to ensure we are at the forefront of innovation by uncovering beta opportunities with key partners, seeking out emerging media trends, pushing the bounds of marketing mix modeling (MMM), and honing the measurement approach, including multi touch attribution (MTA).
- Network to build relationships with key stakeholders and influence teams across brand marketing, social media, growth marketing, sponsorship, creative and more to share best practices and showcase the impact of data, measurement, and reporting.
- Strong fluency with all forms of media traditional, digital, and emerging, including experience leading media strategies across paid social, search, display, video/linear TV, OTT/CTV, radio and OOH.
- Experience with Google Analytics, Google Marketing Platform, Meta/Facebook Ads Manager.
- Alaska Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status.
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