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Senior Marketing Specialist - Programs
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- Collaborate with Content Specialist to align program goals in the development of engaging and compelling content needed to generate a content marketing engine that supports customer, member and prospect needs feeding the integrated communications plans.
- 4-5 years of experience implementing integrated marketing communications strategies and programs, required
- Experience in additional marketing and sales related software, desired (Marketo, CRM/Salesforce/ACT, etc.)
- Experience in content based marketing and messaging development and execution inclusive of SEO, SEM, digital and social media marketing methods, a plus
- Excellent writing, editing, presentation, communication, and visual intelligence skills
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