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Senior Marketing Manager, Nurture Programs
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- The successful candidate will work across the buyer's journey to create email centric strategies that drive market awareness and brand love, and ultimately drive qualified leads through the pipeline.
- You will partner closely with campaign and omni-channel teams to understand top performing content and channels, as well as the marketing automation team to execute on a shared email nurture vision.
- Partner with corporate sales development and sales operations to manage integration and alignment between marketing nurture programs and outbound email channels leveraged by sales (Outreach)
- Create email nurtures that span the buyer's journey including buying center and industry campaign nurtures, event nurtures, and more
- aligning stakeholders from campaigns, marketing automation and omni-channel teams to outline requirements and testing framework
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