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Senior Manager, Product Marketing (on - Site Performance)
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- The Senior Manager, Product Marketing - On-Site Performance will play an integral role in our international and mid-market positioning.
- This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, sales enablement and thought leadership content.
- As a result, this role will regularly engage with key stakeholders in Product, Sales, Marketing and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon, Yieldify, as well as broader Publicis organization.
- Manage development and execution of international GTM strategy and plans through cross-functional teams inclusive of Epsilon + Yieldify + Publicis
- Developing market and category thought leadership, POVs and market activation plans
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