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Senior Manager, Product Marketing, Digital Media - Retail Media Network
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- Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world.
- This person will be the expert on buyer personas, how they buy and their buying criteria, as well as the market and competitive set; and will transfer that knowledge to develop strategic go-to-market plans, differentiated positioning and value propositions, go-to-market plans, sales enablement and thought leadership content.
- As a result, this role will regularly engage with key stakeholders in Product, Sales, Marketing and the Senior Leadership Team to ensure messaging and GTM strategy is aligned with a cohesive, differentiated and client-centric narrative across Epsilon, CitrusAd, as well as broader Publicis organization.
- Manage development and execution of GTM strategy and plans through cross-functional teams inclusive of Epsilon + CitrusAd + Publicis
- Act as a strategic advisor to Demand Generation, Communications/PR, Content Marketing, & Analyst Relations to drive plans that positively impact business goals
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