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Senior Manager, Product Marketing, Consumer
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Full-time
- Resideois seeking a Senior Manager, Product Marketing, Consumer, responsible for leading our integrated marketing campaigns driving strategy, planning and execution across our key audiences and brands.
- The Senior Manager, Product Marketing, Consumer will work cross functionally to ensure all brand touchpoints and communications are consumer-centric and tie to the overall brand vision, building upon the brand equity, while meeting business goals.
- Oversees development and management of community outreach and public relations strategy.
- Drives the traditional and digital efforts for P&S including brand website management, content development, national digital display, SEO/M, macro and micro influencer programs, digital radio, collateral asset development including POP and signage.
- Assists in the development and management of brand building activities, shopper marketing strategies and tactics, and brand partnerships.
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