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Senior Manager, Integrated Marketing
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Full-time
- Smartsheet is seeking a Senior Manager, Integrated Marketing with experience leading a cross-functional team across content strategy, product marketing, demand generation, and digital marketing to create category awareness and generate pipeline for sales.
- You will report to our Director, Integrated Marketing located in our Bellevue, WA office, or you may work remotely from anywhere in the US where Smartsheet is a registered employer.
- Strategic Planning and Campaign Mix: Lead your team and align key decision makers in Content Strategy, Solution Marketing, Demand Generation, and Digital Marketing to set campaign goals and develop the campaign mix.
- Ensure that the targeting maps with the buyer personas and buying groups identified by Solution Marketing.
- Content/Asset and Program Development: Lead the development of campaign briefs with your direct reports to inform the creation of various assets (e.g., ads, case studies, white papers, demos, reports, email, videos, webinar presentations, etc.)
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