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Senior Manager, Content Marketing
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- The Senior Manager, Content Marketing Strategy is a masterful storyteller who leads the organization in delivering compelling content that resonates and connects with the needs of the audience while setting OCLC apart from the competition.
- This person is a strategic and creative leader, able to manage a team of senior writers and develop consistent standards and processes for content development, helping to establish a consistent voice for the OCLC brand across marketing, product, research, and membership.
- Partner with leaders of marketing across the organization to develop and drive a cohesive content marketing strategy and guide the implementation of that strategy throughout the year.
- Collaborate with groups across the organization to identify, define, and develop content marketing plans around critical issues and themes that reflect the trends in the library community, OCLC’s areas of expertise and thought leadership, and the product solutions OCLC provides.
- Set the standard for effective content development for the organization across product, sales, research, and membership.
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