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Senior Director of Marketing & Ecommerce
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Full-time
- As the Senior Director of Marketing & E-commerce, you will lead the development and execution of a comprehensive e-commerce strategy that drives growth, profitable customer acquisition, and LTV in a way that aligns with The Foggy Dog’s brand and mission.
- The ideal candidate has a proven track record of innovating and scaling DTC businesses, building high-performing teams, optimizing the e-commerce funnel and delivering quality customer experiences.
- Manage our digital marketing agency to achieve goals around traffic, revenue, customer acquisition and CAC
- Ensure that our brand collaborations meet marketing objectives (examples of past collabs include Draper James, Simplified, and Rifle Paper Co.)
- In partnership with our site merchandising coordinator and planner, develop and implement a merchandising strategy that delivers a best-in-class shopping experience through optimization of catalog management, filters, editorial content, sorting rules, and search results.
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