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Senior Content Marketing Specialist
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- At Backbase you will help drive the digital banking revolution.
- We are looking for a passionate Field Marketing Manager for developing and executing Field Marketing plans and activities for Backbase in the APAC region, based in our Singapore, office.
- Based on the annual Go-to-Market-Strategy, you will create the Marketing plan to support the ambitious revenue goals in APAC. A deeper understanding of Backbase's key market segment, the customers, propositions, products and competitors will contribute to your performance;
- You will drive integrated demand generation programs (campaigns and events) working closely with our regional sales teams aligned to business goals.
- You own the execution of on- and offline (global) Marketing programs according to local market needs;
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