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Senior Associate Director for Enrollment Marketing Strategy
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Full-time
- The Senior Associate is charged with the development of a sophisticated marketing strategy that aims to positively impact the conversion of prospect to inquirer, inquirer to applicant, and admitted student yield.
- Core Job Duties and Responsibilities: 45% - Marketing Strategy Development and Execution Partner with the AVP for Marketing and Communication, VP for Enrollment Management, and Dean of Admission to develop the overall marketing strategy for the division that includes but is not limited to print, email, web content, social media, presentations, and media releases.
- With the Dean of Admission, identify unique marketing and communication needs of prospective domestic and international student communities to be incorporated into the divisional plan.
- Lead the Admission Marketing and Communication team in their focus on content, communication through our CRM (Slate), and the production of social media content.
- Stay current with higher education marketing trends and developments and issues and policies pertaining to best practices; examine the strategies of peer, competitor, and aspirant institutions.
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