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Senior Account Executive (PPC / SEO)
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$75,000 - $95,000 a year
Full-time
- Based in San Francisco, Firebrand’s integrated public relations, content marketing, demand generation and growth marketing programs help startups outshine their competitors.
- At present, clients range from ‘deep tech’ – data analytics, AI/ML, storage, cloud infrastructure, cybersecurity – to fintech, health tech and climate tech.
- PPC / Paid Media Expectations: We expect you to have a strong grasp of running successful paid media campaigns across the main platforms (Google Ads, Microsoft Ads, LinkedIn, X [Twitter], Meta), some experience with account-based marketing strategies (ABM) or platforms (Demandbase / 6Sense), and ideally the CRM chops (Hubspot, Marketo) to cover the entire B2B marketing funnel.
- set up of network ad accounts to ensure correct audience targeting, ad structure and conversion event tracking through Google Analytics (GA4), Tag Manager, Ad Networks, and into CRM systems (HubSpot, Marketo, Pardot [Salesforce])
- website metrics (Google Analytics (GA4 / Crazy Egg) all the way through to CRM metrics (lead quality and ROI in HubSpot, Marketo, Pardot [Salesforce])
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