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SEM Strategist
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$156,000 a year
Full-time
- SoFi is seeking a talented SEM Marketing Manager to join the performance marketing team and help lead our acquisition and retargeting efforts.
- Develop and implement the digital acquisition and retargeting strategy for SoFi's consumer financial products by building and executing campaigns across key platforms such as Google Ads, Bing Ads, and SA360
- Analyze and understand the business impact driven by campaigns to establish marketing KPI's and forecast long-term growth
- 3-5 years experience running performance marketing campaigns on SA360, Google Ads, and Bing Ads
- Technical knowledge and expertise of the Google Ads platform (understand tracking, auction dynamics, ad products, and best practices for direct response campaigns)
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