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Sales Director
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- Job Summary The Director of Sales and Marketing is responsible for driving top line revenue for the community by maintaining and exceeding budgeted occupancy, average daily census, and rate per unit revenue targets.
- This includes oversight of internal and external marketing efforts; direct selling, lead generation and the overall sales performance for the community.
- Maintains an accurate, and up-to-date YARDI database according to the guidelines established by the home office.
- Assists in development of annual marketing plan, staffing plans, advertising strategy, and departmental budget.
- Designs and implements monthly and/or quarterly professional and resident referral activities, lead generation and advancement events in coordination with other staff members.
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