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Research Lead
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Full-time
- Purple Strategies is a corporate reputation and strategy firm that combines the creativity and discipline of brand communications with the speed and strategy of political campaigns to help leverage or reduce pressure on a business, brand or issue.
- Ask and answer the right questions to guide strategy and tactics; set the learning agenda throughout the client engagement and fill knowledge gaps.
- Direct the collection and analysis of a wide variety of data for client engagements, including but not limited to quantitative and qualitative research, social listening, web traffic and user behavior, financial data, paid media performance metrics, and syndicated audience profiling.
- Integrate data-driven insights into the entire client engagement.
- Collaborate with digital transformation & innovation/growth functions to identify new, innovative methodologies that facilitate a holistic approach to delivering insights.
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