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Remote Product Marketing Manager (W)
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Full-time
Remote
- Myticas's direct client based out of Madison, WI is currently seeking a Product Marketing Manager for an 100% Remote Work contract position.
- The Product Marketing Manager will be responsible for developing marketing plans to drive inbound marketing (lead generation), sales enablement, and thought leadership and assist in the design and execution of marketing campaigns, content generation, communications (PR), sales tools, tradeshows and events.
- Develop omnichannel campaigns to align customer pain points, market needs, and solution functionality from sales and product management and develop effective go-to-market strategies and tactics for client's drug diversion detection solution.
- Ensure effective go-to-market planning and management: Plan, develop, execute, and sustain all elements of go-to-market initiatives to drive demand including product announcements, strategy, market research, target market analysis, outbound messaging, and value propositions, differentiation, sales training, tradeshows, content development, and PR/thought leadership communications activity.
- Deliver a compelling vision that incorporates key input from customers, sales, product management, marketing communications, and others to influence product and solution marketing strategy and industry audiences.
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