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Public Relations And Social Media Specialist
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$57,629 - $88,159 a year
Full-time
- Create, manage, and grow HMSA's business presence across relevant social media channels, including, but not limited to Facebook, Instagram, X (formerly Twitter), LinkedIn, Yelp, and YouTube.
- Serve as our online brand advocate and expand community/influencer outreach efforts.
- Act as the frontline brand ambassador on the internet; participate in minute-by-minute online conversations by answering questions, offering solutions, and mediating conversations.
- Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing, search engine optimization (SEO), and social advertising campaigns.
- Leverage measurement tools to provide progress reports and mine insights, finds ways to improve on those metrics through testing and new initiatives.
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