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Program Manager (Owned Media Team)
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- The Owned Media Team is looking for an entrepreneurial Program Manager who will partner with the Organic Search Team, Analytics Team, and Marketing Tech Team to grow organic traffic on Backlinko.com and TrafficThinkTank.com. This role will be a key player in our dynamic marketing team and will be responsible for managing all operations necessary to drive continued organic growth of assets within the Program Manager’s specific asset portfolio.
- The Program Manager will also identify, assess, and test new opportunities for conversion rate optimization and referral traffic growth.
- Help operationalize and scale SEO-focused content to create a viable framework for experiments in collaboration with Product Marketing teams.
- 4+ years of experience in an SEO role, building, scaling, and managing content production and link acquisition operations to drive organic session growth for websites.
- Deep experimentation experience with a proven track record of executing content development and publication, as well as optimizing landing pages for continued SEO growth.
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