Seek Now

Product Marketing-specific certifications from PMA, Hubspot, etc.. The ideal Product Marketing Manager candidate will exercise their existing experience working cross-departmentally to cultivate alignment and buy-in to bring impactful go-to-market efforts to life for the Real Estate technology industry.. Sales acumen and subject matter expertise in sales + marketing copywriting: establish key positioning, value props, messaging, and make strategic recommendations on how to package everything together. Work with Digital Marketing Manager to push new web content and updates live, track page performance, and use insights to inform web updates. This role reports into the Head of Marketing at Seek Now, which reports into Growth and is a direct partner to Product and Sales.

product marketing manager

Founded in 2012, Seek Now has become one of the fastest growing companies in both the insurance tech and real estate tech spaces by enabling a gig-economy (called our Seeker network) for property inspections and real estate digital twins. In industries generally not known for being 'high-tech,' we pride ourselves on creating solutions previously thought impossible while at the same time being in a unique position to influence the future of how these industries works entirely. We foster an engaging, collaborative environment across many engineering and development disciplines such as web, mobile, computer vision, machine learning, drones, immersive 360° Walkthroughs, and novel AR/VR experiences.
Candidate Qualifications
Product Marketing Manager candidates are asked to meet the following qualifications in order to be considered:
Bachelor’s degree or higher
2-5 years full-time experience working in a similar role
Strong writing skills and strong desire to write
Ability to communicate effectively: internally with all levels of the organization and externally with end-users and customers
Experience writing annual objectives and KPIs in relation to annual business goals
Experience working within a similar vertical of Real Estate or related industry is a plus, but not required
Product Marketing-specific certifications from PMA, Hubspot, etc. are a plus, but not required
This Role At A Glance
The ideal Product Marketing Manager candidate will exercise their existing experience working cross-departmentally to cultivate alignment and buy-in to bring impactful go-to-market efforts to life for the Real Estate technology industry.
Focus areas within this industry include positioning and go-to-market for digital twin technology and services designed for these Real Estate verticals: Single family and multi family rental, facilities management, commercial and residential real estate marketing, and beyond.
Skills this individual will bring to the table:
Sales acumen and subject matter expertise in sales + marketing copywriting: establish key positioning, value props, messaging, and make strategic recommendations on how to package everything together
Enthusiasm for product management: desire to understand deeper technical workflows of company products and services
Champion of execution: apply strong best practices in project management, cross-functional alignment, organization, and deployment
Desire to write: bring strong writing + editing skills to the table and lead efforts to foster collaborative brainstorming and articulate messaging
Passion for all-things tech: background in Real Estate technology or past experience in other tech verticals preferred
Daily Responsibilities
GTM & Supporting Efforts
Work with Operations leadership to introduce and maintain standardized GTM expectations, best practices, and processes
Collaborate directly with Marketing, Sales, and Product to apply your GTM standards: identify granular deliverables, assign key stakeholders and task owners, define deployment dates
Act as a reliable liaison and advocate across the entire business to see GTM efforts through
Become voice of customer and advocate of the end user by conducting routine research, attending customer meetings, and regularly applying your findings to pivot and enhance your everyday Product Marketing efforts
Attend industry-specific events and conferences to conduct demos, support sales, and reinforce pitches for product and services
Sales & Product Marketing Resources
Build a strong partnership with Sales and Product to foster ongoing, regular collaboration
Define specific sales collateral deliverables as part of every GTM plan such as PDFs/one-sheeters, landing pages, email scripts, FAQs, messaging guides, etc.
Own all aspects of copy writing, messaging, positioning, and creation of value props for Seek Now’s Real Estate products and services across a variety of mediums (web, digital collateral, app UX, video scripting, etc.)
Own ideation and manage creation of these resources from initial concept, final drafts, all the way to internal and external distribution
Work with Marketing Team’s graphic designers and digital managers to bring your visions to life as multi-use collateral for internal training, external distribution, and other digital use such as webinars and ebooks
Create method of tracking sales & product marketing collateral to correlate success of different pieces of content in relation to sales success; e.g. which pieces of content have the most impact with conversions?
Website
Inform strategic efforts and optimizations for Real Estate-focused website navigation and overarching Real Estate-focused web content
Own all aspects of copy writing, messaging, positioning, and creation of value props for web-hosted content
Create, own, and execute on a Real Estate-focused web roadmap including ideation and publication of landing pages, updates to copy/messaging, direction on imagery/graphics/videos, recommendations on net-new landing pages, improved lead gen, updated CTAs, etc.
Work with Digital Marketing Manager to push new web content and updates live, track page performance, and use insights to inform web updates
This role is Atlanta-based. Hybrid office/home-work environment (~25%/~75% respectively).
Expected 30%-35% travel annually.
This role reports into the Head of Marketing at Seek Now, which reports into Growth and is a direct partner to Product and Sales.
Other Perks
Open-door culture: Work directly with all levels of the business, including regular opportunities to collaborate with senior executives
High-growth business: Revenue positive company with lots of room for internal growth
Intrapreneurial workplace: If desired, you’re encouraged to pitch ideas and initiate conversation around explorative pursuits
People-first workplace: You’re a human being before you’re an employee<br/><br/>#J-18808-Ljbffr

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