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Portfolio Launch Manager
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- This role is responsible for orchestrating the introduction of a diverse portfolio to the market, encompassing physical products like musical instruments and strings, service offerings such as rental programs and payment plans, and digital educational materials.
- Create Compelling Campaigns: Develop and execute multi-channel marketing campaigns that effectively communicate the value proposition of our new products.
- Utilize a mix of digital marketing, social media, email marketing, PR, events, and other channels to maximize reach and engagement.
- Coordinate Launch Activities: Plan and coordinate all activities related to product launches, including but not limited to media outreach, influencer partnerships, promotional events, product demonstrations, and advertising campaigns.
- Leverage market research and product data to inform launch strategies, tailoring initiatives to resonate with target audiences and maximize customer satisfaction and ROI.
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