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Planning Director
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Full-time
- A successful Planning Director candidate at TPN is an experienced miner of insights who understands how people move from being consumers to shoppers and ultimately, influencers of a wide range of CPG categories.
- The Planning Director we seek has a solid understanding of analyzing qualitative and quantitative research and is comfortable using syndicated resources such as Gartner Insights, Simmons, IRI, Numerator, etc.
- Importantly, this person has the ability to mine resources for insights that inspire great creative and along with the strategic acumen to develop a marketing initiative or an entire marketing calendar.
- Leads planning initiatives from creating the guiding strategic framework that starts with engaging target shopper, to pulling that over-arching shopper strategy down to customer specific shopper marketing plans at all major retailers
- Creative Strategy, Segmentation
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